Archive for the ‘Running a Small Business’ category

Business Plan a Must

January 22nd, 2012
If you want to succeed in business you must have a plan. This is true of all business, including the personalized book business. Without a plan, you’re just hoping that customers will find their way to you. What will your 2012 plan be? How are you going to increase sales? One way is to build a database of customers and potential customers. Develop a flyer that offers a contest for a free gift, such as one of your personalized books. All the consumer has to do to enter is to send in the flyer with his or her email address. Even better you could have them just email you to enter. Either way, you will have the email address of a potential customer. As your database of email addresses grows, you will have an ever-increasing customer base. This database is invaluable because it is made up of pre-qualified customers – people who have already demonstrated an interest in personalized products.

New Year — New Business?

January 16th, 2012

If you are looking for a low-investment opportunity to make some extra cash, we invite you to take a look at Jiff-e-Books Personalized Children’s Books. You already have most of the equipment you need to get into the business of personalized books: a computer and a color printer.  Just add a heavy-duty stapler and a paper trimmer, along with our personalizing software and book supplies, and you’re ready to go. We have low prices and great products.  We’ve been around for a long time – since 1987 – so you’ll be dealing with a company you can trust.  If you’re interested in making some extra money, take a look at and maybe order a sample to see the quality. You’ll be impressed with our quality and our service.

Tax Rebates: Good time to invest in a business

February 12th, 2011

Lots of people are beginning to get their income tax refund checks.  Instead of spending it, why not invest in your own home-based business?  Jiff-e-Books has three starter packages, beginning at $495, that will get you started in your own personalized book business.  Just visit for information on our personalized book business.  If you want an information package, please email us at  We can either mail you a printed marketing brochure or email it to you today.

No restrictions with Jiff-e-Books

December 30th, 2010

Anyone who becomes a Jiff-e-Books dealer is free to sell personalized items from other companies as well.  For example, if you sell Jiff-e-Books and also want to sell books by Best Personalized Books or Create-a-Book Personalized Books, that is perfectly fine with us.  However, some of our competitors do not allow their dealers to sell competing products, so you should check your license with them to be sure that you are not violating your agreement.

Our feeling is that it’s your own business and that you should be able to sell any personalized product that you choose to sell.

Competitor’s books can be costly

December 22nd, 2010

Today I received a phone call from a woman who found out about Jiff-e-Books through a Google search.  She said she was very interested in our method of producing books because she didn’t want to be stuck with a lot of unsold inventory.  She went on to explain that when she signed up with a competitor a year ago, she “guessed wrong on the titles” and bought several titles that don’t sell.  She has 88 books in inventory that she can’t sell.  Her husband even put them on Ebay at $5 apiece and they still didn’t sell.

She has several hundreds of  dollars tied up in books that no one wants to buy. That’s why the Jiff-e-Books method of producing personalized children’s books is the better choice – you don’t run the risk of buying books that you can’t sell.

Note from Jiff-e-Books Dealer

December 18th, 2010

This note is from one of our dealers who has been selling our books since the 1980’s:

Hi there! I hope this finds you and your family well and Jiff-e-books generating lots of orders.  I still have them coming in.  It’s been great working with and for you guys all these years.

We enjoy working with nice people and helping them grow their personalized book business.

Starting a Small Business

June 5th, 2010

We often are asked about how one goes about setting up a small business.  The first thing we tell people is to check out the laws governing businesses with their state and local governments.  For  a home-based business you may not need a business license, but it’s a good idea to check with the authorities.   One thing you likely will need is a resale license.  As a reseller, you will buy your inventory tax-free and you will charge your customers sales tax when they purchase your personalized children’s books or any other items they buy from you.   Then, either quarterly or annually, you will be required to file a return and to pay the sales tax you collected to the taxing authority. Some states don’t require a license — just a signed statement of intent to resell goods.  Again, you will need to check locally to see what is required.

If you operate your business as a sole proprietor you won’t have to file a separate income tax return for your business.  Instead, you can report your income on Schedule C of your individual tax return.  Of course, if you incorporate or operate as an LLC, you will be required to file a separate return for your business.

If you use any name other than your own for your business, you’ll need to set up a DBA (Doing Business As), also called a Fictitious Name.  This is usually done with your county clerk’s office.

Free Accounting Software for Small Business

March 20th, 2010

Tax season is coming. Whether you use an accountant or you do your own taxes, accounting software can be a big help in organizing and storing the records you need to keep for your small business. In our personalized book business we have used Quickbooks for many years.

Quickbooks software has never been expensive, but now there’s a FREE version called Quickbooks Simple Start. This is downloadable software that does invoicing, accepting payments, and keeping track of finances.  You can download Simple Start for free.