With our Pro Business Package you get a free website that is already set up with all of the Jiff-e-Books titles. You can take it from there and add any other items you want to sell. It doesn’t require programming – you go into your control panel, click to add a category, and add each item you plan to sell. Most people find that setting up their own site is time-consuming and sometimes just too difficult. Selling personalized items requires setting up the site to capture the personalized book information, saving it so the customer can review before purchase, and passing the information on to you so you can fill the order. Not just any shopping cart software can handle that task. The only cost you incur to operate your site is $15 a month for hosting.
Archive for the ‘website’ category
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The demo site for Jiff-e-Books’ E-Commerce Website is http://jbdemo.secure-mall.com. This is a non-working site for demo purposes only. New dealers who purchase the Pro Business Money Maker Package will have a similar site set up for them for free. There will be a hosting charge of $15 a month, paid quarterly.
New Jiff-e-Books dealers get a free website when they purchase our Pro Business Starter Package. This is a full e-commerce website preloaded with all of the Jiff-e-Books titles. Dealers will be able to make their own changes and additions to the site. If they want to add other personalized products, they can do so in just a matter of minutes. The Pro Business package includes 250 hard cover books, 250 soft cover mini books, software to print in Spanish and English, brochure printer software, and software to print unlimited personalized Santa and Easter letters. Soon a demo site will be available for prospective dealers to try out.
Today it’s a much easier task for a novice to build a website than it was a few years ago. A popular way to go these days is with a blog site using the WordPress publishing platform. WordPress is free software downloadable from WordPress.org. The look of a WordPress site is determined by the choice of theme, or template, that is used. There are free WordPress themes that can be customized, or you can buy profesionally-designed themes for under $100.
Plugins are software programs that can be downloaded as add-ons to your WordPress site. There are all sorts of plugins that can add functionality to your site. The WP e-Commerce shopping cart plugin for Wordpress is an easy-to-use fully featured shopping cart application suitable for selling your products on the web.
When you begin working with WordPress the learning curve seems steep. “What in the world are they talking about,” you might think. If you stick with it, however, you will learn how to add pages, posts, products and lots of other things to your site. In the process you will come to appreciate the power of the WordPress platform.
If you are selling personalized books and don’t have a website, there are several benefits of a website that you need to know. First of all, we think the public expects people in business these days to have a site. Every type of business has a web presence. A website will complement all of your other means of selling your products.
If you go out and do shows, people may see your books and buy right then, but they may just as well not buy at that moment but want to buy sometime in the future for a child’s birthday or for a Christmas present. If they take your business card with your website url on it, they may keep the card and later buy off your site. Better yet, if you collected their email address, you can market to them with special deals and get orders from him or her that way. It is much better if a prospective customer has your web address when they go on the internet than if they just do a search for personalized books. If they do a search they may find a different site and buy from it instead of from yours.
Some people will put up a website and just sit back and wait for orders. Usually they will be disappointed if that’s all they do. Unless your site beats out nearly all of the other sites selling personalized books (very tough to do), you won’t see much business without doing something like pay-per-click marketing. People should really see their site as a way to enhance their business. A website used properly really is your modern-day storefront. If all of your other marketing endeavors lead people back to your site, you will see a steady growth in sales over your site as time goes by.
You can set up your own personalized books site or Jiff-e-Books can set one up for you. We will discuss websites again in future blogs.