Personalized Books by Jiff-e-Books

Kind Words from a Jiff-e-Books Distributor

Bill Graham — Fri, 23 Jul 2010 22:51:02 +0000

This is the response I got from a distributor when I noticed she was selling a lot of books and asked her what she concentrated on in her marketing: ”I’m focusing in schools and as a party’s keepsakes, but something that has really helped me so much is the ‘mouth-to-mouth publicity’. Besides, right now all my attention is in this business, because I don’t have a job, I have an 8 and a 2 year-old girls, and I like the idea of this home based business to spend more time with them. It has really been great, so I take this chance to thank you for having this great idea, for sharing with others, and for giving me the opportunity to learn, and to love this business!!”

Jiff-e-Book Title Featured in Toy Catalog

Bill Graham — Sat, 17 Jul 2010 22:45:55 +0000

Our industrious licensee in Ireland has gotten Santa’s Secret Helper featured in a prominent toy catalog. With an attractive full-page ad for this favorite personalized book title, we think that very strong 4th quarter sales will ensue. Good job getting into the catalog!

Jiff-e-Books are Never Thrown Away

Bill Graham — Mon, 12 Jul 2010 12:15:44 +0000

The following has happened to me many times over the years; it just proves the value of a quality personalized children’s book: while at a conference in New York last week I met a man from Texas and had lunch with him. In the course of our conversation I told him about our personalized book business. He said that his grown daughter had one as a child and they still have it. I asked him what it was about and he said it was some kind of mystery and it was about her birthday. Of course, he was talking about A Birthday Mystery. He told me how much she loved it as a child and how she wanted to read it over and over because it was about her. Really, this tells it all. Our product is a winner and we all should be proud to sell these books.

Charity Tie-in Can Boost Holiday Sales

Bill Graham — Mon, 28 Jun 2010 18:07:21 +0000

It’s not too early to start planning for the holiday sales season. The fourth quarter is always the best for personalized books. One good way to market your books and your business is to align your business with a charity. You can pick a charity that benefits children, for example, and see if they will let you mention them in your marketing pieces. Make an arrangement with them that x percent of your sales will go to their charity. There will likely be some charity events for the public and you may be able to sell your books at them. You’ll be helping a worthwhile charity and your business will benefit from the extra exposure.

Starting a Small Business

Bill Graham — Sat, 05 Jun 2010 20:17:24 +0000

We often are asked about how one goes about setting up a small business. The first thing we tell people is to check out the laws governing businesses with their state and local governments. For a home-based business you may not need a business license, but it’s a good idea to check with the authorities. One thing you likely will need is a resale license. As a reseller, you will buy your inventory tax-free and you will charge your customers sales tax when they purchase your personalized children’s books or any other items they buy from you. Then, either quarterly or annually, you will be required to file a return and to pay the sales tax you collected to the taxing authority. Some states don’t require a license — just a signed statement of intent to resell goods. Again, you will need to check locally to see what is required.

If you operate your business as a sole proprietor you won’t have to file a separate income tax return for your business. Instead, you can report your income on Schedule C of your individual tax return. Of course, if you incorporate or operate as an LLC, you will be required to file a separate return for your business.

If you use any name other than your own for your business, you’ll need to set up a DBA (Doing Business As), also called a Fictitious Name. This is usually done with your county clerk’s office.

Personalized Book Preschool Fundraiser

Bill Graham — Mon, 24 May 2010 22:33:17 +0000

A preschool fundraiser can be a profitable way to market your personalized books. Sell the fundraiser on the basis that it’s a good fit for a school and an easy way for the school to make extra money; also tell them that parents and kids will love the books and that it’s a great way to promote literacy, enhance a child’s self-esteem, and make reading fun. You’ll have to negotiate how much the school will receive per book, but don’t give away the farm because you’re in business to make money.

Start by making up a flyer that clearly explains how the fundraiser works and take along a couple of sample books to nearby preschools. the key is to make it easy for them. Use your creativity to design a flyer for parents to read that will get them interested in your books. Have the preschool distribute your order forms to parents. Your order form should have a due date and a date the books will be ready.

Professional Email Marketing at No Cost

Bill Graham — Sun, 09 May 2010 22:09:32 +0000

Would you like to create an email marketing campaign with professional-looking, attractive emails — and not spend a dime to do it? All you have to do is get a free acount at www.mailchimp.com. For mailing lists of 500 and under, their service is free. With this service you can create beautiful html emails with your name and logo, send them out to your mailing list, and track how many of them get opened. They have a free webinar that you can attend so you can learn how to create and send your emails. It’s a more professional way to advertise your business.

Personalized Books Help Teach Kids to Read

Bill Graham — Tue, 04 May 2010 22:25:24 +0000

Children who have difficulty reading or who don’t enjoy reading as much as other kids do can benefit from having a personalized book. When they see their own name in the story and realize that they are the main character, it creates more interest for them. As a result, they will pay more attention and will try to read the story themselves. Many times a personalized book will become a child’s favorite book, read many times over. Of course this repetition reinforces the learning of sight words and creates better comprehension.

Wordpress Blog Sites: Easy Setup

Bill Graham — Tue, 20 Apr 2010 20:08:04 +0000

Today it’s a much easier task for a novice to build a website than it was a few years ago. A popular way to go these days is with a blog site using the Wordpress publishing platform. Wordpress is free software downloadable from Wordpress.org. The look of a Wordpress site is determined by the choice of theme, or template, that is used. There are free Wordpress themes that can be customized, or you can buy profesionally-designed themes for under $100.

Plugins are software programs that can be downloaded as add-ons to your Wordpress site. There are all sorts of plugins that can add functionality to your site. The WP e-Commerce shopping cart plugin for Wordpress is an easy-to-use fully featured shopping cart application suitable for selling your products on the web.

When you begin working with Wordpress the learning curve seems steep. ”What in the world are they talking about,” you might think. If you stick with it, however, you will learn how to add pages, posts, products and lots of other things to your site. In the process you will come to appreciate the power of the Wordpress platform.

Jiff-e-Books Selling Well in Mexico

Bill Graham — Sat, 10 Apr 2010 16:47:08 +0000

We have a book distributor in Guanajuato, Mexico who is selling a lot of hard cover Jiff-e-Books. All of our books have been translated into Spanish by a Mexican translator so that the idioms and dialect are correct for Mexican Spanish-speakers. Unlike some personalized books in Spanish, our books have the cover titles in Spanish, as well.

If you are reading this blog and you are located in Mexico, please contact us about selling Jiff-e-Books personalized books in your area.