This is the response I got from a distributor when I noticed she was selling a lot of books and asked her what she concentrated on in her marketing: “I’m focusing in schools and as a party’s keepsakes, but something that has really helped me so much is the ‘mouth-to-mouth publicity’. Besides, right now all my attention is in this business, because I don’t have a job, I have an 8 and a 2 year-old girls, and I like the idea of this home based business to spend more time with them. It has really been great, so I take this chance to thank you for having this great idea, for sharing with others, and for giving me the opportunity to learn, and to love this business!!”
Archive for July, 2010
Our industrious licensee in Ireland has gotten Santa’s Secret Helper featured in a prominent toy catalog. With an attractive full-page ad for this favorite personalized book title, we think that very strong 4th quarter sales will ensue. Good job getting into the catalog!
The following has happened to me many times over the years; it just proves the value of a quality personalized children’s book: while at a conference in New York last week I met a man from Texas and had lunch with him. In the course of our conversation I told him about our personalized book business. He said that his grown daughter had one as a child and they still have it. I asked him what it was about and he said it was some kind of mystery and it was about her birthday. Of course, he was talking about A Birthday Mystery. He told me how much she loved it as a child and how she wanted to read it over and over because it was about her. Really, this tells it all. Our product is a winner and we all should be proud to sell these books.