With the Easter season fast approaching, personalized book dealers would do well to use their personalized Easter letters as marketing tools. Of course, the Easter letters can always be sold to consumers, but another way to use them is to entice shoppers to make a more profitable purchase. Consider offering a free Easter letter with the purchase of God Loves Me or God’s Promise. The Easter letter costs you almost nothing and it will help you sell books. It’s easy to make a flyer using Microsoft Publisher or MS Word that will advertise your Easter special. If you are a Jiff-e-Books dealer and do not have the brochure/Santa Letter/Easter Letter software, you can purchase the CD for $59. With this CD you will be able to print an unlimited number of Easter Letters, Santa Letters, and brochures at no additional cost.

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