Here’s an idea for a different way of marketing personalized books. Realtors are always looking for an excuse to make contact with a prospective client so the client will think of them when they are ready to buy or sell a house. For instance, suppose a realtor holds an open house and meets a good prospect. If the prospect has a child, the realtor gets the child’s name and buys a personalized book to send to the prospect. The prospect will love having a book with their child’s name in it (and the realtor’s name and contact information). Realtors can also take a book along when making a listing presentation, when closing – just about any time they are making contact with a client or a prospective client.
Think about contacting a realtor, agreeing to make a book for one of their hot prospects, then offering to make books for them on an ongoing basis at a discounted price.
