One of Jiff-e-Books’ savvy dealers recently came up with a clever marketing idea. She will be sending an e-mail to her personal contacts of a few hundred, plus past customers’ e-mail addresses, offering a FREE ”Letter from the Easter Bunny” to everyone who will forward the free offer to 5 or more friends. When they “copy” her with the other 5 friends, she will then send them the Code to enter on her website for the FREE “letter from the Easter Bunny”.
This idea is very promising because it will drive a lot of people to her site. They might go ahead and buy a book or just bookmark her site for a future purchase. It’s a really inexpensive way to increase your sales and your database for future marketing strategies.
